Welcoming Our New Cultural Lead for Morocco — Loubna Fouzar

CFA
3 days ago
2 min read

We’re delighted to announce Loubna Fouzar as our new Cultural Lead for Morocco at Cultural Fashion & Arts CIC.

Our Cultural Leads are cultural ambassadors who help shape our events, workshops, and creative initiatives. Each Lead represents their country of origin, ensuring our projects remain authentic, inclusive, and rooted in real lived experiences. They play a vital role in helping us celebrate, educate, and connect communities through fashion, art, and cultural storytelling.

Loubna Fouzar is a Moroccan creative entrepreneur and cultural storyteller who draws inspiration from the textures, colours, and rituals of her homeland. Born and raised in Morocco and now based in London, she is the co-founder of Moroccan Secrets, a natural beauty brand that honours traditional Moroccan skincare and supports local artisans and cooperatives.

Blending her background in communication, media, and business analytics, Loubna develops projects that celebrate authenticity and connect people through culture and creativity. When asked why she wanted to become a Cultural Lead, Loubna shared that she hopes to “inspire others to embrace their roots with pride, and to see culture not as something to preserve, but as something living, evolving, and endlessly beautiful.”

Celebrating the beauty of Morocco

Known for its vibrant colours, intricate craftsmanship, and centuries-old traditions, Morocco is a country where culture and creativity are deeply intertwined.

From the souks of Marrakech to the tranquil hammams and artisan workshops, Moroccan heritage continues to inspire people around the world. We’re thrilled to shine a spotlight on this rich and diverse culture through future projects and collaborations guided by Loubna’s insight and passion.